Marketing Excellence

We advise our clients on brand strategy, brand positioning, portfolio analysis and many other aspects of building strong brands.

Our services include:

  • Brand Building: includes brand positioning, brand architecture, brand equity and brand insight
  • Brand Strategy: developing a clear vision, a strategy to achieve it and interlinked action steps
  • Category Growth: idea generation and prioritisation
  • Brand Growth: idea generation and prioritisation
  • Shopper Marketing: understanding the Shopper Journey and developing shopper-centric plans
  • Expert Marketing: gaining the endorsement and support of professional experts
  • Brand Activation: how to turn your growth plans into great brand activation including consumer communication, expert & shopper activation plans and innovation briefs.

We can also put together a tailor-made Marketing Excellence programme for your organisation and roll it out through workshops and training sessions.

In addition, we help companies to get the right balance between central and local marketing resources – see Glocalizer.